A Juicy Journey

Rasna is a professionally managed family owned business. It was established by the late Mr. Phiroja Khambatta, father of Mr. Areez Khambatta, and grandfather of our Group Chairman, Mr Piruz Khambatta, decades ago. Rasna Journey has been delicious as its drinks and today Rasna is the largest concentrate manufacturer in the world delivering Rasna products to more than 53 countries with uncompromised quality and offering value for money soft drinks with fruits and nutrition to millions.

Our Strength

Family Business
Unshakeable Focus
R&D for Flavour Development
Product Innovation
Leveraging Market Leadership (since decades)
Distribution Network
Financial Stability
Strong Marketing Strategy
In-depth Industry Experience
Loyal and Experienced Team

Core Values

Rasna Tree of Gain

Our Attitude

At all layers of our organisation we take initiative and personal ownership to make things happen with accountability, energy and dynamism at work.

Our Behaviour

In collecting and sharing information continuously we build a robust tribe of people working to achieve a common goal through transparency.

Our Responsibility

We maintain cost effectiveness in every aspect of our functioning and continue to deliver a value added economic product to reach all socio economic levels.

Our Value-Enhancement

Through our consumer interface we are committed to deliver a tangible gain, which is the central focus of our products functional benefit, for our stakeholders and society at large.

Our Delivery

Through our consumer interface, we are committed to deliver a tangible gain, which is the central focus of our products functional benefit, for our stakeholders and society at large.