Philosophy

Our Promise

      • We at Rasna promise to deliver an experience of taste, relish and delight to all our customers to add joy and happiness to their lives. Our passionate team takes pride in this individual and collective performance to ensure this.
      • Rasna is an iconic brand which brings a smile to every Indian anywhere in the world. It is a brand which generations of Indians have grown up to love.
      • Its distinctive quality and flavor makes it the preferred brand of soft drinks….. a favorite of the whole family

Our Belief

          • Rasna over the years has successfully spread its wings globally through its Exports Division. The global footprint of the brand has rapidly expanded in the recent past to over 40 countries across 5 continents.
          • Apart from soft drink concentrates and instant drink powders, Rasna has extended its portfolio to include a huge range of processed food products for the global consumer.
          • Rasna is perceived to be a global leader in the soft drink concentrate category.
          • Rasna Pvt. Ltd. Is a proud family owned company, ISO 9002, ISO 22000 and HACCP certified and a global benchmark in Taste and Quality.
          • Rasna Pvt Ltd. holds steadfastly to its commitment to excellence, a commitment to being one of the largest Soft Drink Concentrate Manufacturing Companies in the World.

We set trends in Advertising

We create path breaking communication and are known to be trendsetters. Indian ad industry and the consumers have witnessed the change through our path breaking communication. The brand imagery resonates with many leading celebrities and personalities:


Rasna’s advertising has been globally recognized and has received several Indian and International Awards for Excellence. Rasna has always been valued as India’s No. 1 Most Trusted Beverage Brand.