Rasna, the manufacturer of concentrates and instant drink powder has roped in Bollywood actress, Genelia D’Souza as its brand ambassador. The actress will be featured in all communication and promotional campaigns of the brand.

Rasna, meanwhile, which has been hybernation for a while, and has taken a beating because of the tilt towards health drinks by consumers, claims to have reformulated its Fruit Fun range of concentrates and made them much more fruiter, thicker, tastier and healthier.