Vivian Richards

Nearly 25 years after the soft-drink concentrate maker launched its first baby ad, capturing a million hearts, Rasna is set to go back to the time-tested formula again: kids. This time around, it will be two kids from the Rasna family who promise to bring about a generational change, literally.

After Bollywood biggies cricketing legend, Vivian Richards, the new ad campaign will launch Arzeen and Avan, daughters of Rasna promoter Piruz Khambatta. The idea came from none other than ad guru Prahlad Kakkar, who visited the family earlier this year.