Philosophy

Our Promise

    • We at rasna promise to deliver an experience of taste, relish and delight to all our customers to add joy and happiness to their lives. Our passionate team takes prode in this individual and collective performace to ensure this.
    • Rasna is an iconic brand which brings a smile to every Indian anywhere in the world. It is a brand which generations of Indians have grown up to time.
    • Its distinctive quality and flavor makes it the preferred brand of soft drinks….. a favorite of the whole family
    • and enjoyment in the in-house market of soft drinks
    • A favorite of the whole family

Philosophy

    • Rasna over the years has successfully spread its wings globally via its Exports Division. The global footprint of the brand has rapidly expanded in the recent past to over 40 countries over 5 continents.
    • Apart from soft drink concentrates and instant drink powders, Rasna has extended its portfolio to include a huge range of processed food products for the global consumer.
    • Rasna is perceived to be a global leader in the soft drink concentrate category.
    • Rasna Pvt. Ltd. Is a proud family owned company, ISO 9002, ISO 22000 and HACCP certified and a global benchmark in taste and quality.
    • Rasna Pvt Ltd. holds steadfastly to its commitment to excellence, a commitment to being one of the largest Soft Drink Concentrate Manufacturing Companies in the world.

Leaders in Advertising

      • Path breaking and trendsetter in advertising and communication.
      • Portrayed the child as a main influence for the first time in India.
      • I love you Rasna… as all-time favorite slogan part of India’s advertising heritage.
      • Highly visible advertising.
      • Endorsement campaigns which have featured leading celebrities from the field of entertainment and sports. These include Hrithik Roshan, Karishma Kapoor, Paresh Rawal, Anupam Kher, Kapil Dev, Virendra Sehwag and Akshay Kumar