7 facilities for state of art production units

Strength

  • Uttaranchal – 1
  • Ahmedabad – 2
  • Kalol (Gujarat) – 1
  • Daman – 1
  • Bhopal – 1
  • Kerala – 1

  • Trusted Brand
  • Knows Indian Taste – the best
  • Distribution Network
  • Superior Marketing
  • Pricing

Leading Market Share

    • Consistent no. 1 with a market share of 93%+ in India
    • Strong challenges to Tang and Fosters Clark globally
    • Multinational Brands from lending global food companies have sensed huge entry and survival barriers due to Rasna’s strong competitive strategy and its intrinsic brand strength

Opportunity through Best International Practice Banchmark

    • Consolidation of Suppliers and Vendor Managed Inventory (VMI) to slash sourcing costs
    • Process and Technical improvements to lower Production & formulation coats
    • Investments in ERP applications and technology to improve chain efficiencies

Operations

    • Largest capacity in Asia to make powder concentrates with 9 facilities spread across India
    • Composite, Synergy & driven approach where backward integration ensures that most of the raw material are made by us directly or through jobwork with strong control on quality