Pioneering Efforts

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Pioneer in the Soft Drink Industry
First to introduce Dual Format
New concepts e.g. Premium Powder, Alphonso Mango, Home made Nimbupani, Ghar ka Range, Aquafun (blue coloured) introduced as a Soft Drink for the first time by Rasna and Bollywood Bite an Indian namkeen in a canister
Cola Cola – introduced as a non aerated cola at Re.0.50 per glass for the first time in the world
Rasna Shake Up – first Indian shake mix brand
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