Our Strength

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Strength

Trusted Brand
Knows Indian Taste – the best
Distribution Network
Superior Marketing
Pricing

7 facilities for state of art production units

Uttaranchal – 1
Ahmedabad – 2
Kalol (Gujarat) – 1
Daman – 1
Bhopal – 1
Kerala – 1

  • Consistent no. 1 with a market share of 93%+
  • Multinational Brands from Gernal Foods, Coca Cola, Unilever, International Best Foods – no match for rasna
  • Rasna’s Competitive strategy has foced the MNC brands to withdraw from market
  • Consolidation of Suppliers and Vendor Managed Inventory (VMI) to slash sourcing costs
  • Process and Technical improvements to lower Production & formulation coats
  • Investments in ERP applications and technology to improve chain efficiencies
  • We have largest capacity in asia to make powder concentrate with 7 facilites spread across the country
  • Our backward integration ensures that most of the raw materials are made by us directy or through job work
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